A Recognized Leader and Distributor of Dermatological and Dermocosmetic products in Mexico, with more than 37 years of experience promoting skin care and health, operates nationwide with over 3,000 SKUs from leading brands covering different patient needs and conditions. With more than 2,000 active accounts—dermatologists, independent pharmacies, and pharmacy chains—the company displaced over 5 million units in 2024. This leader chose Cerca Technology as its strategic partner to lead the implementation of an advanced warehouse management solution aimed at optimizing its logistics operations.
The implemented solution, Infor WMS, stood out for its ability to adapt to the specific needs of Grupo MEPIEL, offering advanced tools that improve operational efficiency and end-to-end visibility across the supply chain. This project marks a significant step in strengthening the company’s logistics processes.
A Logistics Operation in Constant Growth
Headquartered in Guadalajara, the company operates four strategic Distribution Centers (DCs) that support its nationwide operations:
- El Salto: The main hub supplying the entire country, including cold storage facilities designed to ensure cosmetic logistics efficiency.
- Guadalajara Centro, Monterrey, and Mexico City (CDMX): DCs focused on meeting the growing demand from clients, pharmacies, and e-commerce—the most intensive channel nationwide.
Margarita Trujillo, General Director of Business Units at Grupo MEPIEL, emphasized the expected impact of the digital transformation project:
“We are excited about this strategic collaboration with Cerca Technology, which positions us at the forefront of smart logistics in our sector and will guarantee agility, inventory accuracy, and improved service levels through an optimized operation.”
What Transformations Will Infor WMS Bring?
To strengthen its supply chain and optimize logistics operations, Grupo MEPIEL has selected Infor WMS as its warehouse management solution and Cerca Technology as its strategic implementation partner.
Infor WMS, a multi-tenant cloud solution, is designed for advanced warehouse management, enabling the precise execution of key processes, optimizing logistics operations, and maximizing control over costs, resources, and service levels.
The choice of Cerca Technology as implementer is based on its regional leadership and proven methodology, ensuring alignment with customer strategy, comprehensive support before, during, and after go-live, and robust knowledge transfer to guarantee long-term autonomy and value.
Key Infor WMS Modules and Their Strategic Impact
- Labor Management: Real-time monitoring and analysis of operator performance to boost productivity, optimize resource allocation, and reduce downtime.
- Billing: Detailed control of warehouse-related billing (ideal for 3PLs), managing rates, automating charges, and ensuring complete service traceability.
- 3D Viewer: A revolutionary interactive visualization tool to track inventory, detect bottlenecks, and evaluate warehouse flows in real time.
Additionally, Infor WMS optimizes critical processes in DCs:
- Shelf-Life Control: Automates product rotation to reduce waste and maximize profitability.
- Batch Control: Ensures product traceability and compliance with strict dermatological quality standards.
- Advanced Storage Management: Optimizes physical product placement, maximizing space and minimizing operator travel times.
- Returns Management: Efficient handling of returns, expired, or damaged products, aligned with regulations.
Expected Results
With these modules and processes, Grupo MEPIEL expects to:
- Improve visibility and control of logistics operations.
- Respond more effectively to growing demand from dermatologists, independent pharmacies, pharmacy chains, and e-commerce.
- Strengthen its competitive position in the Mexican market while surpassing service levels.
- Optimize operational efficiency: reduce picking times, improve inventory turnover, and minimize errors.
- Enhance product traceability: track complete product history from reception to customer delivery.
- Enable data-driven decision-making with advanced reporting and analytics.
- Reduce human errors through process automation.
- Boost employee satisfaction with simplified, efficient tools.
- Promote sustainability by reducing waste and energy use.
- Automate repetitive tasks, freeing resources for higher-value work.
- Integrate with ERP and e-commerce systems for a smoother information flow.
- Harness Artificial Intelligence (Machine Learning & Generative AI) embedded in Infor WMS to:
- Improve inventory accuracy (ML)
- Enable adaptive shift start (GenAI)
- Enhance decision-making and cost efficiency (ML)
- Provide real-time 3D visibility (AI)
- Boost customer satisfaction (ML)
Rodrigo Sánchez, Supply Chain Director at Grupo MEPIEL, highlighted:
“The strategic alliance with Infor and Cerca Technology for WMS implementation is a fundamental investment for Grupo MEPIEL. It transforms our supply chain into a competitive differentiator. This scalable and robust logistics platform not only optimizes efficiency and profitability but also equips us with the infrastructure, agility, and visibility needed to anticipate market dynamics, ensuring sustainable growth and reinforcing our leadership in the Mexican dermatological sector, while delivering a superior customer experience.”
Cerca Technology: Driving Logistics Transformation in LATAM
With over 30 years of experience in Latin America, Cerca Technology is a leading implementer of supply chain technology solutions. Our experience and strategic vision of digital transformation enable us to support companies in optimizing logistics operations, fostering more agile, accurate, and competitive cosmetic logistics.
We have accompanied leading companies in multiple sectors in their transition toward more efficient and scalable operating models. Our commitment to innovation and execution excellence has allowed us to transform logistics operations and contribute to the success of industry-leading organizations.
Wilson Ortiz, Country Manager Mexico at Cerca Technology, stated:
“Being part of the digital transformation of Mexico’s largest dermatological products distributor is a key milestone. We implemented a solution that not only optimizes traceability and inventory control but also enhances responsiveness and accuracy in logistics processes. This technology integration will mark a before-and-after in operational efficiency, strengthening competitiveness and ensuring sustainable growth.”
At Cerca Technology, each implementation is a step toward the future. We don’t just deliver technology—we become a strategic partner, committed to improving operational efficiency and ensuring the success of every project.
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